Having attracted more than 400 million people worldwide monthly, it is no surprise that Pinterest remains one of the popular platforms online. Ranking as the 14th leading social media platform in the globe, Pinterest has outperformed Twitter this year. With a few facts mentioned, business owners have started taking advantage of what Pinterest has in store.
As a Pinterest Strategist, I have studied and known the fine points and particulars of using this platform as a tool for scaling one’s business. Below are the four reasons to consider Pinterest as your primary tool for growing your business.
1. Generate more sales and better conversions
Right now, more users have actively begun using Pinterest for different reasons. Many people come to this platform looking for new and unique brands, various products, and fresh ideas. This platform helped businesses to grow beyond imagination. With Pinterest, users find it easier to make a purchase, which propelled conversions to skyrocket. Because it acts as a visual search engine, people can easily browse through different pins that can take them directly to the source or website to make a purchase.
It is best to optimize your profile first by uploading clear images with corresponding keywords which signify your business to gain more views and popularity for your pins. When you have an appealing photo paired with intriguing captions, you have higher chances of getting people interested in your content and brand. By following these strategies, you can increase the traffic to your website.
2. More Pinners coming in
According to Pinterest, new audiences have appeared and disrupted the stats.
Gen Z and men are now showing interest in using this platform, paving the way for more categories and topics. The sudden surge of new users caused new trends to emerge, making Pinterest more attractive for both individuals and businesses. Because of them, marketing opportunities evolved and made different industries thrive more. Men, for example, have contributed to the increased engagement of gaming, business skills, and music.
Considering themselves as the purchase influencers, Gen Z users are optimistic and imaginative. They incline to think more about the future that prompts them to create vision boards for their plans. This generation of users is more likely to share the products and brands they like and enjoy with their family and friends. In this way, you gain free promotion 24/7.
3. Create genuine engagement and connections
As long as you provide relevant and valuable content to your target audience, your business is guaranteed to remain the apple of your viewers’ eyes. People like to share good content with others. If your pin/s is among these popularly shared pins, then you are on the right track. Going viral is even better! This form of engagement helps increases your presence and visibility online.
Not only that, Pinterest enables business owners to discover what their target audience is thinking. As you explore their boards and pins, you can gather enough data that aids in evolving
your business to accommodate your clients’ needs. It enables you to be flexible as you can customize your services and products that answer the current demand.
4. New features for better user experience
Notes to Self, Board Toolbar, More Ideas, Organize, and To Dos are among the upgrades that Pinterest has added by the end of 2020. With innovations and features incorporated into the platform, the user’s experience in using Pinterest steps up to a whole new level. It also means more opportunities for businesses and brands to gain more publicity and exposure. Knowing the advantage of each feature is key to increasing your visibility and sales.
There are many other benefits that you can gain from using Pinterest as your leading platform in promoting your business. While this social media network continues to expand and grow its influence, it is also wise to ride the tide and scale your business using Pinterest.
Reach out to me through email, IG DM for help to scale your business on Pinterest.
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